Franchise or franchise is a word that is not strange of late. If you buy the magazine business, almost never terlewatkan ads sell franchise or business opportunity. Start of classes less than Rp5 millions to exceed Rp1 billion. I want to find a business? Restaurants, is the burger, kebab, crepes, fried bananas, parlor car, café, guidance learning, language courses, child care, karaoke, all the main business at the present time, almost all of its franchise there.
If you read the ads, you will make tergiur with iming-iming benefits. "BEP (Break Event Point) in the three months," "Past success in the Indonesian city of 100!", "Go directly hit", "Business without risk", "300 percent margin," and many more iming-iming that will make eyes You green. Just imagine, if you have money Rp100 million. What do you do to make your money multiply? Just call one of the deposits. What is interest income from deposits at this time? At most 12 percent year. Itupun because of the crisis situation. Compare with iming-iming BEP three months, which means a profit 33 percent of the value of your investment tanamkan. Yakinkah will segitu?
The promise is a debt
Overall may occur, but keep in mind, when people read the ad with the franchise BEP three months, what they hope? Of course duitnya will surely come back in three months. In fact, it is possible the conditions and location where franchisee (franchise buyer) does not seideal expected. In fact, most in the field, the franchisor (franchise owners) do not really understand how to determine the exact location for the business. The point, which deposited franchising fee, simply look at the right. In fact, in the retail business, location is the most important aspects.
Problems arising in the two items that are often called the system. I have the story of a franchise to buy food stalls, with a royalty fee (the money for the use of trademarks and the purchase of the system) of size is around Rp40 million (over five years). Total investment reached Rp200 million. With a myriad of promises will be given training and support system is complete, but what diberikannya? Koki and sebundel thick SOP the puzzle. Does he mean that the system is SOP-ya? According to my experience, SOP only one set of rules written. Companies that I dirikan, even has a SOP (written) in the two years since the two languages stand. However, as evidenced SOP without running the team with loyal only batch of paper rule inapplicable. Moreover, if the SOP its copy and paste from other places!
Third problem, which actually is the main problem is the track record of the business, which had not yet been success, but it is rush-mem-a franchise business.
Boro Boro, he will make a profit for the franchise, he can wong duitnya of franchising fee. After the fee is received, the franchise left so busy and find other victims. Whether what is in the mind of the franchisor, is not ashamed yes, the name dijelek-jelekkan everywhere, because it is not responsible? As a prospective franchisor, think carefully before mem-kan-franchise your business. Do not merely scrape intend advantage and find victims. Because your name is taruhannya. Fokuslah
"How lucky that franchise?"
How do I choose a good franchise? A lot of awards? Does not warrant at all. Many award-entrepreneur awards that you can buy or engineering. If you want to secure, so only a few outletnya visit, check with the owner (franchise). If they are satisfied with the support and promised that the system, then consider your purchase. However, the survey demonstrate greater disappointment. As the credibility of the franchisor, will not necessarily receive a direct proposal of the franchise. If you need to invent a test before interest and talent, whether he will run a serious franchise it?
If you only put the money continue to think so just left, so the same also untrue. All efforts will only be the way, if ditekuni seriously. Franchisor of the ideal may not have sistimnya ideal, but are preferred that have committed to provide full support for the heart and energy. "Promise only what you can deliver. Deliver more than you promise! "***
FIGHT!
Jaya Setiabudi
Director of the Young Entrepreneur Academy
email: Masj [at] yukbisnis.com
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